Oil and Gas Job Search, the UK based premier global job site for the oil and gas industry have seen a massive 140% growth in site visits and a gigantic 240% increase in new site users over the last 12 months. They now have over 200,000 oil and gas industry professionals using the site on a regular basis to find jobs and contracts.
The niche website, which caters for job seekers, recruiters and employers within the oil and gas industry has used a more varied marketing mix to attract users to the site as Marketing Manager John Roberts explains, “I have been with Oil and Gas Job Search for just over 12 months now and come from a background in E-commerce rather than a traditional marketing background. My experience has vastly helped to increase market penetration whilst keeping a close eye on the marketing budget. Through careful analysis, I have managed to further the reach of the site, whilst keeping our costs relatively unchanged. During the last 12 months I have streamlined our use of SEO, PPC, social media and email marketing, whilst also adding things into the marketing mix that oil and gas job search had not tried before including multi variant testing to test variations of the site on live site users, surveys, to bring interactivity to the site usage experience and exhibiting at Offshore Europe 09, the major oil and gas industry exhibition in Aberdeen, Scotland in September.” Asked what his plans are for the coming 12 months, John replied “I have huge plans for the site this year. I have learnt some fast lessons this past year and the experience I have gained within the industry will start to pay real dividends. You can expect huge improvements for all site visitors, a more user friendly interface for our clients and increased marketing activity. I am aiming for an even greater acceleration in site traffic and registered users this year and know exactly how to get it.”


Published on 21/10/2009 11:37:21

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