News and Press
Oil and Gas Job Search, the UK based premier global job site for the oil and gas industry has been subjected to thorough multi variant design testing that has allowed John Roberts, the Marketing Manager to make informed decisions about the design, usability and user experience on the site as he explains, “The site in its old form had been pretty much untouched since its inception in 2000 from a design point of view. In order to instil confidence in site users and attract new candidates, I decided to implement comprehensive multi variant design test techniques which have always proved a great success in my background in e-commerce. Essentially, this allows me to show different variations of a page to site users without their knowledge and carefully analyse the results and usage before implementing any changes.
The tests have proven very successful and we have just launched the new design, which will continue to provide better performance than the old design. Carrying out multi variant testing enables you to see what the site users want, not what you think they will want and the results between the two can often vary wildly.”
The site is not just receiving a lick of paint either, “The registration process has been vastly improved and we have also added extra functionality for both candidate and client accounts that have proven in tests to be extremely popular. In this day and age, resting on your laurels simply isn’t good enough.”
He concludes, “I am doing everything I can to improve the user experience, for both candidates and clients and by extensively testing the design and features of the site before deciding on a winning combination, it means I don’t have to guess the outcome of any course of action. Multi variant testing provides the best of both worlds, a simple way to test any site changes whilst providing me with the confidence that my marketing spend will continue to provide a great ROI.”
Published on 02/02/2010 11:53:39
